New Model Cars

High performance and low cost were Plymouth’s design goals for a brand-new model in 1968. The company believed that the time was right for a factory hot rod for the youth market, and its guess was right on the money. It would have the macho name of Road Runner. It was also a very "B Body" budget-friendly machine which made it another very important reason for purchasing. The high cost ruled out many of the muscle cars of the era. Less money meant less chrome on the (...)